Users will soon have a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale launch. This shift coincides with a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is often illogical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to give people the power to see more or less of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 million videos are uploaded to the service every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they watch by using the topic control feature in the app and picking AI-made media. Other topics that can already be modified under the filter include news, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s rules require users to identify convincing artificially created content, and it forbids harmful fake videos of public figures or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will now attach an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is designed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for specialists and institutions to develop learning resources about ethical AI use. This project will support charitable organizations dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during controversy over proposals to cut jobs for hundreds of review team members in the UK. It is expected to cut 439 jobs in its content moderation team in its British office, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A company official stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
